Privacy Policy

This is the privacy policy (“Policy”) for KeyCap OÜ trading as Sure. (“Sure”). It outlines what information is collected by Sure from individuals who interact with www.suremarkets.eu (the “Website”), and how that information may be stored and used.

By visiting the Website to register to receive information, you consent to Sure collecting, storing, using and disclosing your information in accordance with the terms (“Terms”) of this Policy.

If you are not in agreement with these Terms, you are prohibited from using this Website and you must discontinue use immediately.

You may withdraw your consent the use of your Information at any time by sending an email. This Policy shall apply in respect of all Information received prior to information deletion.

When you use the Website, Sure is the data controller of your personal data and adheres to the laws of the Republic of Estonia and EU General Data Protection Regulation 2016/679 (“GDPR”).

Data Defined

Sure collects specific individual (“Personal Information”) and non-personally identifying information (“Non-Personal Information”) (both together, “Information”).

How We Collect Personal Information

Sure collects Personal Information when provided by you to register to receive information from Sure or when you contact us. Personal Information may include your title, first name, last name, company you represent, email address, and telephone number.

How We Collect Non-Personal Information

Sure collects Non-Personal Information when provided by you to register to receive information from Sure, access and use the Website, or when you contact us. Non-Personal Information is collected when you visit the Website through cookies or similarly purposed technologies and may include your IP address, browser type, operating system, page views, duration and approximate location of your device.

How We Use Your Information

Personal Information is used by Sure to provide information to you for customer service queries and marketing purposes, including to let you know of new blog posts, products and services.

Non-Personal Information is used by Sure for statistical analysis to improve the Website, business performance, and planning.

Disclosure of Information

Sure will not sell your Information to a third party.

Sure will not disclose your Information to any a party in a way that is personally identifiable to you other than as specifically outlined in this Policy and where possible will use aggregate anonymized information.

Sure may share your Information if required by law or regulation, if it believes it is required to do so to comply with an order of a court of competent jurisdiction or other legal requirements of any governmental authority.

Data Protection and Security

Sure takes reasonable measures to ensure the security of Information and prevent the unauthorised use, disclosure, publication or dissemination. However, no transmission of Information over the Internet can be guaranteed to be uninterrupted or completely secure.

Sure does not warrant the security the security of Information you transmit electronically and you do so at your own risk.

To protect your Information and our business, Sure may ask you to verify your Information from time to time.

Your Rights Over Information

Under GDPR you are the data subject and have the following rights:

to obtain a copy of information we hold about you.
to request that we correct the data we hold about you.
to request we restrict the use of your data.
to ask us to cease to process your personal data.
to request that we stop sending you our marketing communications.
to withdraw your consent for use of the data we hold.
to request that we delete data we hold about you.
to make a complaint to the competent supervisory authority.

Opting out of Communications

You may opt-out at any time by contacting us at https://www.suremarkets.eu/contact or clicking on the unsubscribe link at the bottom of the marketing communication.

Privacy for Employees

Sure collects Personal Information to undertake recruitment and human resources processes. Personal Information may include your first name, last name, email address, telephone number, information on your CV, job preferences, referee and salary details. All Information collected will be treated in accordance with this Policy.

Data Retention

Sure may retain Information until you withdraw your consent. Sure will then delete and purge Personal Information from its information technology systems within 30 days.

Governing Law & Jurisdiction

Sure is domiciled and provides its services in the Republic of Estonia. The collection, retention, and use of your Information shall be construed in accordance with and governed by the laws of the Republic of Estonia.

Amendment

This Policy describes our current practices however Sure reserves the right to modify this Policy at any time. Changes and the updated Policy will be published on the Website and identified by the publication date. Please revisit this page and review the Policy during your use of the Website to ensure that you are aware of the Information collected, retained, and used, and the authorizations granted by you pursuant to this Policy. Your continued use of the Website following amendments shall constitute acceptance of such amendments.

How to Complain

If you are unhappy with how we process your Information, please contact us at https://www.suremarkets.eu/contact, If we are unable to resolve the issue you have recourse to the Estonian Data Protection Inspectorate at http://www.aki.ee.

More information

If you would like more information, please contact us.

Sure

26.05.2025