We Are Sure
Sure is an innovative company that solves complex cross-border investment problems.
We launched in June 2025 in reponse to demand from corporates, private market investors, and governments for solutions to deal with a challenging environment.
Our Vision
A prosperous Europe where the flow of smart capital, trade, and talent are powered by Sure.
Our Mission
To help corporates, investors and governments make profitable and compliant cross-border investment in Europe using data-driven advisory, trust and financial services.
Our Founder
Neil Mathieson has 20 years high-value consulting experience in global financial services, before which 10 years in corporate banking.
Neil combines technical knowledge of treasury, financial markets and technology with transaction experience and a passion for foreign direct investment.
Our Values
Expertise
Receive the best solutions from our qualified and committed experts.
Value
We create sustainable value by delivering innovative yet practical solutions.
Quality
We operate with high professional standards to ensure best execution of transactions.
Integrity
We pride ourselves on delivering unbiased solutions free from politics or conflicts of interest.
Our Parent
Sure is owned by Key Capital, a FinTech consulting firm providing strategy, regulatory, technology, and investment banking advice at the intersection of finance and technology.
Founded in 2005, Key Capital has delivered value to fintechs, banks, credit unions, lenders, private equity investors, governments and corporates across Europe.
It pays to Sure
Want to learn more?
Need an alternative view?
Contact us to explore how Sure can enable profitable and compliant investments in European companies.